Privacy Policy

Updated: May 20, 2025

1. Introduction

Paramount Enterprises (“we,” “us,” “our,” or “MegaDukaan”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit or transact on https://www.megadukaan.com, interact with our services, or otherwise communicate with us. We aim to meet or exceed industry best practices as reflected in leading e-commerce platforms

2. Information We Collect

2.1 Information You Provide Directly

  • Account Details: Name, email address, phone number, password.

  • Order & Payment: Shipping/billing addresses, payment information (processed via secure third-party gateways), order history, returns.

  • Communications: Customer service inquiries, feedback, survey responses.

2.2 Information Collected Automatically

  • Technical Data: IP address, browser type/version, operating system, device identifiers.

  • Usage Data: Pages viewed, time stamps, referrer URLs, clickstream data.

  • Cookies & Tracking: Cookies, web beacons, local storage, and similar technologies to remember preferences and analyze site performance 

2.3 Information from Third Parties

  • Social Logins: Profile data from Facebook, Google, or other social providers, if you use social sign-on.

  • Analytics Providers: Aggregated usage statistics from services such as Google Analytics.

  • Marketing Partners: Demographic and interest segments for advertising purposes 

3. How We Use Your Information

We use your personal data for the following purposes:

  1. Order Fulfillment: To process, pack, ship, and track your purchases.

  2. Account Management: To create and administer your user account and authenticate access.

  3. Payment Processing: To verify and complete transactions through our payment service providers.

  4. Personalization: To recommend products, tailor content, and remember your preferences.

  5. Marketing & Communications: To send newsletters, promotions, and service alerts (you may opt out at any time).

  6. Analytics & Improvement: To analyze site usage, diagnose technical issues, and improve our offerings.

  7. Fraud Prevention & Security: To detect and prevent fraudulent or unauthorized activities.

  8. Legal Compliance: To comply with applicable laws, regulations, and legal orders

4. Legal Bases for Processing (EU/EEA Residents)

If you reside in the European Union or European Economic Area, we rely on the following lawful bases under the GDPR:

  • Contractual Necessity: To perform our contract with you (e.g., fulfilling orders).

  • Consent: For marketing communications where you have opted in.

  • Legal Obligation: To comply with legal requirements (e.g., tax and accounting).

  • Legitimate Interests: For fraud prevention, improving our services, and direct marketing, provided your rights do not override those interests 

5. Sharing & Disclosure of Information

We do not sell or rent your personal data. We may share information with:

  • Service Providers: Logistics partners for shipping, payment processors for transactions, hosting and IT providers for site operation.

  • Affiliates & Subsidiaries: For centralized service management.

  • Business Transfers: In connection with a merger, acquisition, or sale of assets, subject to confidentiality obligations.

  • Legal Authorities: When required by law or to enforce our Terms & Conditions.
    All third parties are contractually bound to protect your data and use it only to perform services on our behalf 

6. Cookies & Similar Technologies

We use cookies and tracking tools to enhance your experience:

  • Essential Cookies: Enable core functionality (cart, login).

  • Performance Cookies: Gather anonymized analytics to improve site performance.

  • Functional Cookies: Remember your preferences and settings.

  • Marketing Cookies: Enable personalized advertising on and off our site.
    You can control cookie settings in your browser, but disabling non-essential cookies may affect site features.

7. Data Retention

We retain personal data only as long as necessary for the purposes described or to comply with legal obligations (e.g., financial records retention). When no longer needed, we securely delete or anonymize your data.

8. Data Security

We implement industry-standard technical and organizational measures to protect your information, including:

  • Encryption: SSL/TLS for data in transit.

  • Access Controls: Restricted access to systems and data.

  • Regular Audits: Security assessments and vulnerability scans.
    While we strive to safeguard your data, no system is infallible—please also protect your account credentials.

9. International Data Transfers

Your data may be stored and processed in India and other jurisdictions where our service providers operate. By using our services, you consent to such transfers. We ensure appropriate safeguards are in place, such as standard contractual clauses.

10. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

  • Access & Portability: Receive a copy of your personal data in a usable format.

  • Rectification: Correct inaccurate or incomplete data.

  • Deletion: Request erasure of your data (“right to be forgotten”).

  • Restriction: Limit processing of your data.

  • Objection: Object to processing based on legitimate interests or direct marketing.

  • Withdraw Consent: Where processing is based on consent, you may withdraw it anytime without affecting prior processing.
    To exercise these rights, contact us at megadukaanmarketplace@gmail.com. We may need to verify your identity before fulfilling requests .

11. Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected data from a child, please contact us for deletion.

12. Third-Party Links & Services

Our site may contain links to third-party sites. This Policy does not apply to those sites—please review their privacy notices before providing personal information.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The “Effective Date” will be revised accordingly. Continued use constitutes acceptance of the updated policy.

14. Contact Us

For questions or requests concerning this Privacy Policy:

Email: megadukaanmarketplace@gmail.com

Thank you for trusting MegaDukaan. We are dedicated to protecting your privacy and delivering a safe, transparent shopping experience.